How SmashTech Maximized Performance Marketing ROI Through Payment Recovery

+25-35%

Payment Recovery Rate

2X

Marketing ROI Impact

0

Integration Cost

About SmashTech

SmashTech has revolutionized the digital-native brand space through their data-driven approach to performance marketing and brand scaling. Through their flagship brand SkinnyFit, they’ve established themselves as a leader in the health and wellness category, with a brand loved by millions, demonstrating the power of combining premium products with precision marketing.

The Challenge

While SmashTech excelled at optimizing marketing spend and customer acquisition for SkinnyFit, payment declines were undermining their carefully calibrated performance metrics. For a company built on data-driven marketing, every declined payment meant more than lost revenue—it represented wasted marketing spend and diminished return on advertising investment. These failures were particularly challenging given their focus on maximizing customer lifetime value and conversion rates.

The Solution

SmashTech integrated FlexFactor to enhance their performance marketing ecosystem:

1.

Performance-Driven Recovery

Zero upfront cost maintaining marketing efficiency
Automated recovery preserving customer acquisition economics
Enhanced lifetime value calculations

2.

Marketing ROI Protection

Zero-cost integration preserving marketing efficiency
No checkout changes, redirects, or declines
Transparent communication aligned with the brand’s voice

3.

Data-Centric Optimization

FlexFactor assumes full credit risk
Seamless integration with marketing stack
Real-time performance visibility

"At SmashTech, we scale brands through relentless performance optimization and data-driven decision-making. FlexFactor recovered 25-35% of declined payments while enhancing our marketing ROI. Their solution perfectly aligns with our performance-focused approach to growth."

— VP of Growth, SmashTech

The Impact

By partnering with FlexFactor, SmashTech achieved:

25-35%

Payment recovery rate

Pure incremental revenue with zero upfront cost
Doubled effectiveness of marketing spend on recovered transactions
Enhanced customer lifetime value

Improved

Marketing efficiency

35% reduction in customer acquisition cost waste
Higher return on ad spend
Better conversion rate optimization

Enhanced

Performance metrics

Real-time visibility into recovery impact
Improved customer retention data
Stronger attribution modeling

Key Learnings

1.

Marketing efficiency matters: Payment recovery must enhance, not detract from, marketing performance metrics.

2.

Data visibility is crucial: Deep integration with marketing analytics enables better optimization.

3.

Zero-risk recovery works: Significant revenue recovery is possible without compromising marketing economics.

SmashTech's success demonstrates how AI-driven payment decline recovery can enhance performance marketing operations while delivering meaningful revenue impact. Their experience shows that in the world of data-driven brand building, payment optimization can be achieved while maintaining marketing efficiency and zero upfront costs.

Read our other Case Studies

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How SmashTech Maximized Performance Marketing ROI Through Payment Recovery

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