How Lido Labs Unlocked Hidden Revenue Across Their Digital-Native Portfolio

+$643K

Additional Sales in 2024

20-25%

Recovery Rate

0

Integration Cost

About Lido Labs

For over a decade, Lido Labs has been connecting people and communities to the resources they need. Lido Labs pioneered data science-driven growth in the digital-native brand space. Through their portfolio of brands including American Service Pets and Concealed Coalition, Lido Labs helps people connect with mission driven brands. Lido Labs’ advanced analytics and machine learning optimize every touchpoint of the customer journey. Their commitment to data-driven decision making has established them as a leader in scaling digital-first brands.

The Challenge

While Lido Labs excelled at using data science to optimize customer acquisition and conversion, payment declines were creating blind spots in their otherwise precise revenue operations. For a company built on maximizing every customer touchpoint through data, these payment failures represented not just lost immediate revenue, but gaps in their carefully constructed customer journey – for both initial engagement and recurring business.

The Solution

Lido Labs partnered with FlexFactor to extend their data-driven approach to payment optimization:

1.

Immediate Intervention

FlexFactor cured payment declines in real-time – meaning customers of the Lido Labs brands never miss a beat.
The transaction completes seamlessly as if the decline never happened.

2.

Frictionless + Premium Customer Experience

Zero-cost integration preserving marketing efficiency
No checkout changes, redirects, or declines
Transparent communication aligned with the brand’s voice

3.

Universal Coverage

FlexFactor supported Lido Labs for both their purchase flows as well as their subscription / recurring flows.
FlexFactor was able to address all payment decline codes.
FlexFactor took on full credit risk on the decline

"At Lido Labs, we use data science to drive exceptional growth across our portfolio of digital-native brands. FlexFactor's solution didn't just recover $643K in orders - it gave us deeper insights into our payment flows while maintaining our commitment to frictionless customer experiences."

— Melissa Pellichino, VP Operations, Lido Labs

The Impact

By partnering with FlexFactor, Lido Labs achieved:

Significant

Revenue recovery

$643K in additional revenue for 2024
Zero upfront cost or integration fees
Consistent performance across all brands

Enhanced

Data visibility

Complete integration with analytics infrastructure
Real-time performance monitoring
Deeper payment flow insights

Improved

Operational efficiency

Reduction in payment-related support tickets
Automated recovery across all brands
Streamlined payment operations

Key Learnings

1.

Portfolio-wide implementation matters: Unified payment recovery across multiple brands creates consistent performance and cleaner data.

2.

Data integration drives insights: Deep integration with existing analytics infrastructure enables better decision-making.

3.

Zero-risk optimization works: Significant revenue recovery is possible without compromising data-driven operations.

Lido Labs' success demonstrates how AI-driven payment decline recovery can enhance data-driven e-commerce operations while delivering meaningful revenue impact. Their experience shows that in the world of digital-native brands, percentage points can be added to revenue while maintaining analytical rigor and zero upfront costs.

Read our other Case Studies

How Persist Brands Optimized Revenue Recovery Through Data-Driven Payment Intelligence

How Lido Labs Unlocked Hidden Revenue Across Their Digital-Native Portfolio

How SmashTech Maximized Performance Marketing ROI Through Payment Recovery

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