How Persist Brands Optimized Revenue Recovery Through Data-Driven Payment Intelligence

+25-35%

Payment Recovery Rate

7-8X

Return on Ad Spend

0

Integration or Setup Cost

About Persist Brands

Persist Brands, recognized as one of the fastest-growing e-commerce portfolios with over $100M in annual revenue, is renowned for its hyper-focus on data which fuels a consistent 7-8x Return on Ad Spend (ROAS) and guides their strategic investment decisions on marketing. Their consumer reach is across Youtube, Instagram, Tiktok, and beyond. Persist Brands has revolutionized e-commerce portfolio management through their proprietary Skylife software which precisely forecasts and measures customer LTV, which drives their decisioning and commitment to measurable results.

The Challenge

While Persist Brands excelled at optimizing marketing spend and customer acquisition, payment declines were creating inefficiencies in their revenue pipeline. For a company that meticulously tracks and optimizes every business process, these payment failures represented not just lost immediate sales, but also disrupted their carefully calibrated ROAS calculations and customer lifetime value metrics. Every declined payment was a hit on a perfectly executed marketing machine.

The Solution

Persist Brands integrated FlexFactor to address these revenue leaks. This collaboration ensures that no potential revenue is left on the table, with FlexFactor's award-winning payment decline recovery solution enabling Persist Brands to recapture 25-35% of previously lost sales. FlexFactor compounded their data-centric approach:

1.

Immediate Intervention

FlexFactor cured payment declines in real-time – meaning customers never miss a purchase.
The transaction completes seamlessly as if the decline never happened.

2.

Frictionless + Premium Customer Experience

Zero-cost integration preserving marketing efficiency
No checkout changes, redirects, or declines
Transparent communication aligned with the brand’s voice

3.

Universal Coverage

FlexFactor supported Persist Brands for both their purchase flows as well as their subscription / recurring flows.
FlexFactor was able to address all payment decline codes.
FlexFactor took on full credit risk on the decline

"At Persist Brands, we make decisions based on data and only invest in opportunities which drive clear, measurable returns. FlexFactor consistently recovered 25-35% of our declined payments, driving improvements on our ROAS performance. Their zero-cost, pure-upside approach perfectly aligns with our commitment to making investments that scale beautifully."

— Parsa Khademi, CEO, Persist Brands

The Impact

By partnering with FlexFactor, Persist Brands achieved:

25-35%

Payment recovery rate

$9M in additional direct order volume in 2024 + indirect revenue accrued on an LTV basis
Pure incremental revenue with zero upfront cost or technology investment, thanks to FlexFactor’s turn-key integration with their ecommerce platform, Sticky.
Enhanced customer lifetime value metrics

Improved

Operational efficiency

Reduction in payment-related churn and customer service inquiries
Automated decline recovery requiring zero manual intervention

Enhanced

Data intelligence

Granular visibility into recovery performance
Improved customer behavior insights
Refined lifetime value calculations

Key Learnings

1.

Improving ROAS is crucial: Payment decline recovery improves existing marketing efficiency metrics.

2.

Data visibility drives results: Deep integration with existing systems enables precise tracking of recovery impact on key metrics.

3.

Zero-cost optimization works beautifully: Significant revenue recovery is possible without compromising careful investment criteria.

Persist Brands' success demonstrates how AI-driven payment decline recovery can enhance data-driven e-commerce operations without disrupting carefully calibrated marketing economics. Their experience shows that in the world of precision e-commerce, payment optimization can be achieved while maintaining strict ROAS requirements and zero upfront costs.

Read our other Case Studies

How Persist Brands Optimized Revenue Recovery Through Data-Driven Payment Intelligence

How Lido Labs Unlocked Hidden Revenue Across Their Digital-Native Portfolio

How SmashTech Maximized Performance Marketing ROI Through Payment Recovery

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