+25-33%
Payment Recovery Rate
+$2.5M
Additional Annual Revenue
0
Integration Cost
The Solution
To address this challenge, Digital Era implemented FlexFactor across their brand portfolio. The implementation aligned perfectly with their fast-paced, customer-centric approach:
1.
Real-time Recovery
- FlexFactor processes declined payments instantly – critical for maintaining the momentum from social media engagement to purchase
- Transactions complete seamlessly, preserving the customer’s buying intent
- No checkout changes, redirects, or declines
2.
Multi-brand Integration
- Unified solution across all Digital Era properties, thanks to the one-click integration with their eCommerce platform, Sticky.
- Consistent, premium customer experience regardless of brand
- Centralized reporting and optimization
3.
Social Commerce Optimization
- Zero added friction during viral moments or flash sales
- Maintained speed and simplicity essential for social-driven commerce
- FlexFactor assumes full credit risk, allowing Digital Era to focus on growth
"FlexFactor's zero-risk approach was compelling - they only succeed when we succeed. Recovering 25-33% of previously lost revenue while maintaining the speed our social-first customers expect has transformed our business. The fact that we achieved this with no upfront investment made it an obvious choice for our entire brand portfolio."
— Brandon Aguilera, CEO, Digital Era
The Impact
By partnering with FlexFactor, Digital Era achieved:
25-33%
Payment recovery rate
- Generated $2.5M in additional annual revenue in 2024, with much more in indirect revenue from an engaged customer with LTV
- Zero upfront cost or integration fees
- Pure incremental revenue on previously lost sales
Enhanced
Multi-brand efficiency
- 20% reduction in payment-related churn
- Consistent recovery rates across all brands
- Notable increase in repeat purchase rate
Strengthened
Social commerce performance
- 5-10% improvement in checkout completion during viral moments
- Reduction in abandoned carts due to payment issues
- Increased customer lifetime value
Key Learnings
1.
Social commerce demands speed: When converting trending content to sales, real-time payment recovery is essential for maintaining purchase momentum.
2.
Portfolio-wide optimization matters: A unified approach to payment recovery across multiple brands creates operational efficiency and consistent customer experiences.
3.
Zero-risk growth is possible: Payment optimization can deliver significant revenue impact without requiring upfront investment or integration costs.
Digital Era's success demonstrates how AI-driven payment decline recovery can enhance both revenue performance and marketing efficiency for social-first commerce brands. Their experience shows that in the fast-paced world of social commerce, every moment of purchase intent matters—and with the right partner, capturing those moments doesn't require additional investment.
