FlexFactor selected for NRF 2025 Innovators Showcase, highlighting next-generation payment decline recovery technology

“The selection of FlexFactor for the NRF Innovators Showcase validates what we’ve known since day one – that the billions lost to payment declines represent a massive opportunity for merchants,” said Rehman Baig, CPO of FlexFactor. “While the industry has accepted these losses as inevitable, we’re proving there’s a better way.”

FlexFactor’s selection was based on the NRF Innovation Advisory Committee’s rigorous evaluation of problem relevance, market impact, proven results, and scalability. The company will showcase how its technology recovers up to 30% of declined transactions in real-time, while assuming the credit risk on the transaction on the back end.

Attendees can see FlexFactor’s technology firsthand at the River Pavilion in the Javits Center, where the company will share insights on how its platform is helping leading merchants recover millions in previously lost revenue.