FlexFactor named to Forrester Research's elite 2025 NRF Innovators list for breakthrough in payment recovery

FlexFactor has been recognized in Forrester Research’s 2025 NRF Innovators Report for transforming how retail merchants address payment declines. The prestigious report, which spotlights 50 companies shaping the future of retail technology, highlights FlexFactor’s unique approach to recovering transactions that would otherwise be lost to false declines.

FlexFactor named to Forrester Research’s elite 2025 NRF Innovators list for breakthrough in payment recovery

In its analysis, Forrester specifically called out FlexFactor’s breakthrough AcceptIQ platform, noting that while “retail transactions are declined for any number of reasons, including conservative rules within the payments ecosystem,” FlexFactor is pioneering a new approach by both reducing declines and assuming credit risk on the transaction.

The report emphasized the platform’s demonstrated ability to increase merchant revenue by 15-20% annually through recovered sales.

“For too long, payment declines have been viewed as an unavoidable cost of doing business,” said Ze’ev Shoval, CCO of FlexFactor. “Being named to Forrester’s NRF Innovators list validates what our enterprise customers already know – that with the right technology, these ‘lost’ transactions represent billions in recoverable revenue.”

FlexFactor was selected by the NRF Innovation Advisory Committee based on stringent criteria including problem relevance, market impact, proven results, and scalability. The company will showcase its AcceptIQ platform at the NRF 2025 Innovators Showcase, taking place January 12-14 in the River Pavilion at New York’s Javits Center.


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