Why it’s time for payment platforms to activate post-auth decline reversal — and cure 30% for their merchants

Every ecommerce leader understands the impact of a failed transaction. A legitimate customer wants to make a purchase, but their payment is declined. Traditional wisdom says there’s nothing you can do aside from prompting them to try again or with a different payment method – it’s just part of doing business in ecommerce.

That wisdom is costing you millions.

Increasing conversion rates is at the top of the list for many ecommerce leaders, in fact 71.8% of US merchants say helping improve conversion is an important, or the most important, factor when requesting new technology from their payment platforms. And yet, many merchants (and the fintech industry at large) have normalized false declines as a cost of doing business — causing them to forfeit an average of $200 for every $1 lost to fraud.

That’s a new offering which helps merchants achieve their conversion goals in a way previously unimaginable. Status quo thinking won’t get you there. You need an approach that fundamentally reimagines how decline recovery can be addressed: FlexFactor.

Here’s how our AcceptIQ platform can help you cure 30% of false declines and return percentage points of growth to your annual revenue.

Risk-free decline recovery

Ecommerce merchants are often at the forefront of digital payments innovations, such as social commerce, artificial intelligence (AI) chatbots, and real-time payments. But even with false declines trending downward (thanks to some adoption of various tried-and-true tools from their payment platforms), rates still remain too high.

 

31% of US consumers experienced a false decline in 2024.Source

 

That’s because popular approaches end at the authorization stage, once a merchant’s risk engine decides that a transaction is fraudulent. While smart rules and business logic allow for somewhat effective retries under specific conditions, they are limited because they happen internally before a payment is sent for authorization.

Once a decision is made, a merchant has no other option but to accept the impacts of a declined payment on their business, including:

  • Customer churn — on average, 60% of rejected customers churn altogether.
  • Customer experience — for every fraud stopped, 8+ good sales are declined.
  • Revenue — $500 billion in sales are lost every year due to checkout failures.

The FlexFactor difference

FlexFactor takes a radically different approach with our post-authorization solution. In less than a second, our AcceptIQ platform reviews and recovers a failed customer transaction at no risk to the merchant, and at no cost to the consumer. By covering nearly all checkout failure reasons across both ecommerce and subscription payments, we can deliver superior approval rates to every other platform or solution.

An impossible choice

Most approaches to payment decline recovery force an impossible choice: Add friction to your checkout process or accept the lost revenue. Typical solutions include:

  • Dunning cycles and emails85% of customers fail to respond to run-of-the-mill dunning communications.
  • Direct options to retry 73% of consumers abandon their purchase or won’t try again when a payment fails.
  • Manual reviews1 in 5 ecommerce merchants say failed payments impact customer lifetime value.

The FlexFactor difference – a frictionless experience

FlexFactor eliminates this tradeoff. Our post-authorization solution works entirely behind the scenes, and in real-time, recovering declined transactions without any customer friction. Your customers complete their purchases seamlessly – many won’t even realize there was an initial decline. This helps merchants reduce checkout disruptions like pop-up windows (e.g. for multifactor authentication). The result is a truly seamless experience that creates greater stickiness with your brand.

 

For every customer saved by FlexFactor, merchants experience 4-6x more purchases and/or subscription orders with a customer.

 

Easy integration options

Adding new technology to your ecommerce stack shouldn’t require months of engineering time or create new operational complexities. We’ve seen how integration challenges can derail even the most promising solutions:

  • Lengthy integration times 71% of organizations take at least three weeks to bring a single integration to market.
  • Hard-to-build integrations 42% of in-house engineers say 3rd-party integration solutions aren’t intuitive and easy to use.
  • Poor integration performance55% of organizations say integration performance is a top integration pain point.

The FlexFactor difference

FlexFactor is easy to integrate for merchants. We’ve eliminated the hurdles of integrations through our ever-expanding network of integrated partnerships. For merchants using our integrated partners, accessing FlexFactor’s revenue recovery is as simple as flipping a switch – literally just a few clicks to start recovering lost sales.

For specialized enterprise implementations, most merchants have found they can be live within a few short weeks.

Once live, merchants benefit from the AcceptIQ platform deploying the latest in specialized AI and ML models. For each declined transaction sent to FlexFactor, merchants receive a response in less than a second. All saved transactions automatically become sales, with zero risk for your brand.

Ready to cure up to 30% of false declines?

In today’s competitive ecommerce landscape, every conversion matters. While false declines have long been accepted as unavoidable, FlexFactor has changed that paradigm. Our merchants are seeing transformative results, adding up to 15% more revenue annually with real-time recovery from FlexFactor. See this example:

  • Within the first year of using FlexFactor, a large US retailer recouped $8 million in revenue, reduced customer churn by 15%, and grew repeat purchases by 26%.

No legitimate customer should have to experience the frustration and embarrassment of a false decline, nor any merchant lose what should’ve been theirs all along — a successful sale. If you’re ready to make a difference with our AcceptIQ platform today, talk to sales.